Pulse Technology Solutions Blog

View the blog entries posted by James Ritter. IT blogs covering cloud, security, best practices, how-tos, and more.

What's It Mean When Online Traffic is Concentrated to a Handful of Apps?

What's It Mean When Online Traffic is Concentrated to a Handful of Apps?

The Internet is always changing, and anyone who has been using it for a while has experienced this change for themselves. While it might be strange to think about, the latest statistics have proven that the current changes to the Internet are some of the most significant--especially for businesses. “Online business as usual” will be significantly different moving forward.

Forrester issued a report that claims Internet users spend about 85 percent of their time on mobile devices with applications, while about 15 percent is spent in the web browser itself. This shift mainly started around the beginning of 2014. The shift happened when people began accessing the Internet primarily through mobile apps and devices rather than through desktop computers.

In other words, people aren’t spending as much time sitting in front of their desktops, and are instead switching to browsing the Internet on their mobile devices. While this might seem like a good enough reason to shift your online efforts to mobile apps, another claim from Forrester suggests you should do the opposite. This is because people spend 85 percent of their time on mobile devices are using only five apps, including the most popular apps of them all: Facebook and Google.

While Net Neutrality is under fire by legislation influenced by special interests, the suggestion that most of the computing going on is through a small number of applications tends to prove that the freedoms we enjoy online are threatened. The reason: only a handful of companies own these popular mobile apps, which would put all of the power in the hands of a select few, completely changing and controlling the current state of things. Business2Community describes it like this: “This reality on the commercial web is now being revealed as we are witnessing the rise of a duopoly. Google and Facebook. Today 90 percent of all advertising growth on digital is coming from these two companies.”

All of these changes don’t necessarily change the fact that you’ll be able to use the Internet to create your personal or professional image. You’ll still have websites, forums, email, and all of the things that users have seemingly taken for granted. It’s just the fact that nobody will listen to what you have to say without Facebook and Google to send users to your website. It’s also important to take into account that online content isn’t always created specifically for mobile, so if you fail to jump on this bandwagon, you are sure to lose influence as the Internet changes and evolves.

Sir Tim Berners-Lee, the creator of the World Wide Web, saw a vision of a utopia where the world was changed for the better by the Internet. He described the web as “an open platform that would allow everyone, everywhere to share information, access opportunities, and collaborate across geographic and cultural boundaries.” Anyone who uses the Internet today probably cannot see what Berners-Lee was talking about.

To a business owner, this continuous change represents a thrilling challenge that you have to overcome in order to succeed. In a way, it’s not so different from any other technology that your business relies on. Technology changes suddenly and unexpectedly, and it’s up to you to ensure that such changes don’t end your business. To learn more about how you can take preventative measures against unexpected changes in your IT infrastructure, reach out to us at 239-362-9902.

Tip of the Week: How to Foil A Phishing Attack By ...
The 7 Habits of Highly Effective PC Users
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Tuesday, 25 July 2017
If you'd like to register, please fill in the username, password and name fields.

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Tip of the Week Security Technology Cloud Business Computing Best Practices Malware Hackers Productivity Privacy Network Security Managed IT Services Backup Business IT Services Windows 10 Computer IT Support Internet Outsourced IT Microsoft Software Mobile Devices Email Ransomware Social Media Recovery Workplace Tips Productivity Efficiency Unified Threat Management Hardware Google Business Continuity Managed Service Provider Apps Training Innovation User Tips Disaster Recovery Hosted Solutions Save Money Work/Life Balance Communication App Remote Monitoring Smartphone IT Service Hosted Solution How To Managed IT Services Risk Management Mobile Device SaaS Password Content Filtering Managed IT File Sharing Data Management Internet of Things Big Data Cybersecurity Firewall Paperless Office Robot Cloud Computing Office 365 Data Telephone Systems Android Collaboration IT Support Facebook Money IT Management Smartphones Wireless Data Backup Politics Hacker Vendor Management Computer Care Physical Security BYOD Automobile Mobile Device Management Going Green Uninterrupted Power Supply Twitter Data Storage Education Phishing Taxes VoIP Health Virtualization Small Business VoIP Windows Alert Browser BDR Virtual Reality Botnet Downtime Digital Payment Virus Digital Motion Sickness Software Tips Information Technology Error WiFi Sync Cortana Spyware Quick Tips Meetings Computers Mobile Data Cleaning Maintenance Private Cloud GPS Mobile Device Managment Server Crowdsourcing Employer-Employee Relationship Google Drive Webcam Legal History Telephony USB Update IBM Public Cloud Personal Information Tracking Tablet Government Avoiding Downtime Point of Sale Cabling Automation Notifications Staffing Chromebook Corporate Profile Communications Document Management Network Apple How To Time Management Web Server Infrastructure IT Solutions WannaCry Wi-Fi Customer Service Analytics Network Management Cameras Disaster Files Upgrades Black Market Artificial Intelligence Monitors Office Tips Computer Repair Identity Theft G Suite Google Maps Office Chrome CCTV Bandwidth Data loss Encryption Upgrade Law Enforcement Firefox Help Desk Word Tech Support Remote Computing Emoji Administrator Mobility Customer Relationship Management Gadget IT Consultant Solid State Drive Budget Processors Electronic Medical Records Supercomputer Computing YouTube Business Management Assessment Cybercrime Business Growth Unsupported Software Sports Hard Disk Drive Websites Social IT Budget Settings Consultation Travel Wireless Technology Licensing Holiday Samsung Cost Management CrashOverride Thank You Hacks Touchscreen Congratulations Windows 10 Tip of the week

Newsletter Sign Up